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   Digital Marketing Training Modules    SEO FUNDAMENTALS
SEO FUNDAMENTALS 1000x654

SEO FUNDAMENTALS

8 lessons

1 hour

Modules

Search Engine Basics

  • Search engines and how they work
  • Crawling, indexing, and ranking
  • SERP Layout

Technical SEO

  • Intro
  • HTTPS
  • Site speed
  • Robots.txt and sitemaps
  • URLs
  • Duplicate content and rel=’canonical’
  • Structured Data
  • Status Codes
  • Inspecting your site for an audit

 

Link signals

  • Intro
  • Anchor text
  • Bad links
  • Link analysis
  • Link building

On-page signals

  • Intro
  • Keyword research
  • Writing and optimizing content
  • On-page elements

SEO for mobile

  • Intro
  • Responsive websites
  • Page speed, AMP, and PWAs
  • User experience focus

Other ranking signals

  • Other ranking signals

 

International SEO

  • International SEO

 

Local SEO

  • Intro
  • Local links and citations
  • Local content
  • Other local factors

Register for the courses now. 

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